WattsWe Build for Electricians.
Only Electricians.
WattsBooked started with a simple observation: electrical businesses were being handed the wrong tools. The big enterprise platforms were built for giant operations with a back office to match — too expensive, too complex, and too slow to set up for the shop with one to fifteen trucks. The cheap apps did one thing each, so owners ended up juggling five of them. And almost none of them solved the problem that actually costs electricians money: the phone that rings while you're on the tools. So we built a platform that does — and we built it for electricians alone.
Great electricians. Wrong tools.
Talk to enough electricians and you hear the same things. "I lose the call every time I'm in a panel." "The best jobs come in at night and go to voicemail." "I sent the quote weeks ago and forgot to chase it." "I'm paying for five apps and I still do everything myself."
Those aren't small annoyances. They're jobs, and money, walking out the door. Generic CRM tools weren't going to fix them, because generic tools weren't built for a business run out of a truck by someone who's on the tools all day.
WattsBooked is our answer. We took a full-stack, AI-powered platform and rebuilt it around how electricians actually work — so the call gets answered, the lead gets followed up, and the job gets booked, whether you're up a ladder or already home for the night.
Built exclusively for electricians. Not general contractors. Not plumbers. Electricians.
WattsBooked is an all-in-one growth system built exclusively for electricians: a full-stack CRM and booking platform, a Voice AI receptionist and Conversation AI chatbot, and follow-up automation that runs itself. That focus shapes everything we build. The automations are framed around real electrical work — after-hours emergencies, quote follow-up, panel upgrades, EV charger installs, and whole-home rewires. The AI is trained to flag a burning smell or active sparking as urgent, not to answer questions about tire rotations. The dashboards track what electricians actually care about — where your leads come from, what converts, and how your pipeline is moving.
We serve solo electricians and owner-operators running their first shop and growing teams scaling across multiple trucks. We serve residential shops, commercial and industrial contractors, and owners who wear every hat. If you run an electrical business, WattsBooked was built for you — specifically.
Help electricians grow affordably with tools built for how they actually work — so a small shop can compete like a big one without hiring a big one's office. Double your bookings, not your headcount.
Electricians lose real money every time the phone rings while they're on the tools — up a ladder, in a panel, or wiring a switchboard. The caller doesn't leave a voicemail; they scroll to the next electrician on Google. Yet the vast majority of electrical businesses still run on disconnected apps, manual follow-up, and a phone nobody can always answer. We believe that has to change — and we’re building the platform to change it.
Four principles that shape every decision.
Electricians deserve tools built for them.
Not enterprise software with your industry name pasted on. Every feature in WattsBooked is framed around real electrical work — after-hours emergencies, quote follow-up, panel upgrades, and the phone you can’t always answer. It’s built to be intuitive from the first login, because you’re on the tools all day, not learning software.
You should never lose a job to a missed call.
A chatbot that can explain your pricing is nice. An AI that answers the call, books the job on your live calendar, creates the contact record, sends the confirmation text, and triggers follow-up is transformative. The whole system is designed around one promise: every call, text, and question gets answered, so your customer never has to scroll to the next electrician on Google.
Affordable and transparent, always.
Flat platform pricing, pay only for what you use, and no per-technician tax. You should be able to see exactly what you’re paying for and why — no bloated bundles, no surprise per-seat charges like the enterprise platforms pile on. Your costs scale with your business instead of being locked into a stack that never talks to itself.
Simple beats complicated.
If a tool needs a twelve-week rollout and a full-time admin, it’s not built for a shop that’s on the tools all day. We do the setup for you — number, calendar, services, and AI training — and keep it simple to run. When you need help, you get a human who understands your business, not a ticket number.
Small, focused, and embedded in the industry.
We’re a small, focused team of software builders and marketers who work with electrical businesses every day. Electrical contracting isn’t one of many industries we serve — it’s our entire world. That focus is why WattsBooked speaks your language instead of generic SaaS speak, and why the roadmap is driven by what electricians actually ask for.
Founder / CEO
Software builder focused on the trades.
Head of Product
Built tools for field service teams.
Head of Growth
Marketing veteran for the trades.
Customer Success
Onboarding & implementation lead.
Whether you’re running one truck or ten —
WattsBooked answers the calls you can’t and books the work.
“We weren’t losing customers on the work — we were losing them in the follow-up. The weekend leads we were flat-out missing are now getting answered and scheduled before Monday. That’s real money we didn’t have before.”
Lock in $99/month. Forever.
Lock in $99/month forever as one of the first 270 customers. Onboarding is included — we set up your system with you from day one.